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SHEIN, customer relationship, Flagship, Textile - Coggle Diagram
SHEIN
Business Model
value proposition
Fast fashion
cheap
shopping online
key activity
update platform
pop-up loccational shop
target customer
teenager/woman
Revenue
profit on online shop
Channel
social media
IG
TikTok
FB
key partner
Klarna
BNPL
cost
operation supply chain
platform maintianance
IT infrastrature
advertising and promotion
key resource
cheap labor
complete supply chain
large amounts of data
Advantages of Fast Fashion
Affordable
Without breaking shoppers’ bank
Democratizes fashion
Fashion available to everyone
Profitable for manufacturers and retailers
Customers stores more often
Retailer doesn’t replenish its stock
People back into stores
Fast fashion is fun
An addiction
No guilty
Disadvantages of Fast Fashion
Environmental pollution
water pollution
Microplastics
Chemical substances
High CO2 emissions
The world's second largest polluting industry
Pesticide
Soil salinization
Mostly become garbage
Discard in other countries
Chile
Labor issues
Poor working environment
Escape exit
Toxic substances
Solution
Buy less
Decrease quantity demanded
Decrease their supply
Quality over quantity
Timelessness over trendiness
Consider secondary item or thrift shop
Repairing and donating
Child labour concerns
Long working hours
Low salary
Background Information
Founded
China
2008
Chris Xu
ZZKKO
Information
Headquarter
Nanjing
Industry
E-commerce
Employees
100.000+
Slight History
2010
Expansion
Spain
France
Russia
Italy
Germany
2014
acquired Romwe
2011
Registered a website
2015
Changed name
Shein
2019
Huge Promotion
2020, 21, 22
Massive Growth
Additional Information
H&M
HQ at Sweden
Multinational Clothing Company
1947
Second Largest International Clothing Retailer
Hennes
Fashion Nova
HQ at L.A.
Primarily operates online
Marketing
Social Media
Instagram
Models & Celebrities
2006
Inditex
Biggest fast fashion group
Multinational Clothing Company
Textile Design Industry
Fashion Design
Clothing
Carpets
Towels
HQ at Spain
Flagship Store is Zara
1985
customer relationship
app
coupon
follow on social media
Flagship
Main Store
Textile
A type of cloth