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JTBD - Coggle Diagram
JTBD
(A) Types of Job Steps
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- Assess how well the Solution worked
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(B) Customer Needs
are the variables required for the customers to achieve their goals, or to get their jobs done
BLOCKER: No Agreement on NeedsThis results to using these traditional inputs:
- Customer Requests
- Sales Requests
- Feature Ideas
- Technologies
These are ever-changing and are moving targets which in turn results to "Guess & Pivot = Failure Death Spiral"
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Job To Be Done (JTBD) Product Development
Innovation is the process of devising a solution that gets the job done better and more cheaply.
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