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"Context matters" How internal & external factors impact…
"Context matters"
How internal & external factors impact servitization
RQ: How does the org. context influence the manufacturer's servitization across its various transformation stages?
Dimension Themes
Organisational maturity
Organisational capability
Market
Ecosystem
Technology
Stages in Servitization
Exploration
learning about servitization
getting confident with servitization as option
Engagement
systematic evaluation until servitization potential is accepted in organisation
Expansion
developing service offerings
delivery mechanisms to streamline service value generation
Exploitation
cont. optimization of service portfolio
Other Papers to consider:
Servitization stage models
Kowalkowski and Ulaga 2017
Martinez et al. 2017
Ziaee, Bigdeli and Baines 2017
Technology as driver of servitization
Coreynen, Matthyssens, and Van Bockhaven 2017
Story et al. 2017
Baines and Lightfoot 2014; Lightfoot, Baines, and Smart
Lightfoot, Baines, and Smart 2011;
Parry et al. 2016;
Hsu, 2007
Thesis Abstract
Strategy
Strategy and service link
Sales strategy
Product-Service strategy
Business model innovation
(PSS discussion)
Open strategic questions
Market
Market Trends
Digitalisation
Customer
Sustainability
General trends
Market area differences Industry/Utility/BT
Distributor system
Organization
Value Proposition
Self perception
Internal set-up
Service
Reasoning
Service activities
Service organisation
Benchmarking
(cross-comparison)