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The marketing mix – place - Coggle Diagram
The marketing mix –
place
Distribution Channel Members
Matching
Negotiation
Contact
Financing
Promotion
Risk
Information
Distribution Channel Structure
Distribution Channels
Retail
Consumer
Wholesaler
Manufacturer
Distribution Systems
Traditional Distribution
Vertical Marketing Sys (VMS)
Contractual
Administration
Corporate
Collaborative Distribution
Co-Loading
Continuous Move Routing
Backhaul
Physical Internet
Multiple Distribution
Choosing the right Distribution Channels
Competitors
Environmental Factors
Size of the Company
Level of Service
Type of Product
Shopping
Speciality
Convenience
Perishable
Omni-Channel World