Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ideas to engage bronze reps with communications, What do we need to be…
Ideas to engage bronze reps with communications
send time optimisation
taking into account the time reps typically look at their emails
most contacts clicking in the morning
Content
Product Focus
Utilize the product related aspects of Beauty Advisor
Offers and discounts
Newsletter
Re-arranging order of information and where the focus
Mobile optimisation
Control what is seen if a rep opens on mobile rather than bigger screen
Other digital tools
Such as Avon Business
push notifications
subject lines
build knowledge on how to structure and design to grab attention
there is a subject line optimisation tool from Eloqua
e.g. leveraging more product info
preview text
what the rep sees without opening
SMS
Cross channel orchestration - if they havent opened email, send sms
What do we need to be able to do this
A/B Testing framework
Understanding of why bronze rep open rate is so low
potential to use rep centric survey to understand more on this
Call centres
Review what Poland have already done in buyer communication - more details
Ensure pilot markets are not heavily impacted by impersonation
Details from Oracle for optimisation features for Eloqua
Markets also need knowledge
Content ideas
multi versions for testing - co-created with markets
template
Guidelines
therefore we need more information on what we are doing now
one pilot market