The marketing function is wide and varied and includes analyzing and watching market trends, if there is risk and what the competition is. It will determine objectives underpinned by the mission, vision and values, target the right consumer audience, manage the branding so that it meets the needs of the target audience and customers, build a strong position i the market and reputation. Make it an attractive offer, ensuring price is competitive.
Marketing process: Step1, analysis of the market. Step 2: strategy selection- deciding how to deliver the value to customers, enageg and maintain customers. Step 3 formualtion of the offering - return customers, offer them value and promotions. Step 4: implementing, monitoring and evaluation