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Westwood advertising campaign - Coggle Diagram
Westwood advertising campaign
audio/music
sound affects
waves
seaside
wind
animals
Seagal's
fish
lions
elephant
swords
a narrator on the radio station
safari park
animals
lions
elephants
giraffe
parrots
crocodiles
target audience
adults
teenagers
young family's
couples
income
the will need at least an average monthly salary to be able to afford the best things the area has to offer or just save up enough for the trip as its not exceptionally expensive its just the long journey that will drain money quite quickly
depending on how far away the tourists live the income that they will need o have to afford the trip or even to stay over will vary.
interests
the audience will most likely like to take day trips
interest in beach and the local area
they will like to spend time with family
the safari park
curious children might want to sea the animals or the ocean so will repeatedly ask their parents to go
geography
most tourists/visitor's will be in an 60-150 mile radius
the locals of the area would be in a 1-2 mile journey
for long trips some of the audience might be from the midlands or from over seas.
experience
radio stations
in the house
in the car
education
they will need to have a basic understanding of reading to understand the map of the area
they will need to be able to understand English to a certain degree because of the main tourists being English
age
middle age family's will most likely take a trip with the kids
20-38 aged adults with children
children age would be between ages 4-11
gender
male
female
other