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Marketing Mix: Services and non-profit - Coggle Diagram
Marketing Mix: Services
and non-profit
Characteristics
of Services
Intangibility
Inseperability
Variability
Perishability
Non Profit Marketing
DEFINITION
Non-profit marketing 'includes marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals of profit, market share or return on investment (Dibb et a;., 2016, p. 391)
People
Engagement
Approachabilty
Selected for certain Job
Adaptability
Processes
Alternative Processes
Same Process for everyone?
Efficiency
Experience
Physical Evidence
Environment
Atmosphere
Image
Decor