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Marketing Mix: Place (Distribution Channels) - Coggle Diagram
Marketing Mix: Place
(Distribution Channels)
Channel Member;
Other Functions
Information
Promotion
Contact
Matching
Negotaition
Financing
Rsk Taking
Traditional Distribution
Manufacturer
Wholesaler
Retailer
Consumer
Vertical Marketing System
Manufacturer
Wholesaler
Retailer
Consumer
owning the other channel members
having contractual agreements with them
Exerting control over them through size and power
Collabrative Distribution
Backhaul
Co-loading
Continuous move routing
Physical Internet
Choose The
Right Channel
The level of service
The size of the company
The type of product
Convenience: Intensive Distribution
Shopping: Selective Distribution
Specialty: Exclusive Distribution
Perishable: Short Distribution
Competitors
STEEPLE Factors