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Marketing Mix: Pricing - Coggle Diagram
Marketing Mix: Pricing
TYPES
Cost Based Pricing
Competitor Based Pricing
How do we compare?
How strong are competitors?
What are their pricing strategies?
Customer Based Pricing
Demand Pricing
Good-value Pricing
Value Added pricing
Psychological based pricing
Product Mix Pricing
Product Line Pricing
Optional Product Pricing
Captive-product Pricing
By Product Pricing
Product Bundle Pricing
Business Markets
Trade Discounts
Quantity Discounts
Cash Discounts
Seasonal Discounts
Allowances
Informing Approaches
General Survey
Price Sensitivity Analysis
Conjoint Analysis
Elasticity Modelling
Ethical Considerations
Dynamic Pricing
Segmented Pricing
Super-Sized Pricing