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DIGITAL COMMUNICATION Retail Food Branding - Coggle Diagram
DIGITAL COMMUNICATION
Retail Food Branding
Technical Specifications
Adobe Illustrator / InDesign / Photoshop
Packaging File(links , font , PDF )
Logo
Vector format (.ai file)
Colour Mode (CMYK) / Black & White(MONO)
Logo Style Guide
Business Card : 90 x 55 mm
Print ready PDF
CMYK colour mode
Menu : Customised size ( A4 / A5 )
( Tables Menu include in text & pricing )
Print ready PDF file
CMYK colour mode
Company Uniform :
(Polo/ T-shirt / Apron / Sticker label / Packaging etc.)
Include the logo and a slogan (SMP)
Print ready PDF file
CMYK colour mode
Due Date
Week 17 (20/10/2022)
To Submit
Naming Convention
Digital Communication_AT2_Your_Name
EVD in PDF
Art Wort PDF
(Press Quality)
Aim to Assessment
1. Brief, Research and Ideation
Research other retail food branding
Collecting references
Brainstorming / Mind Map
Business Name
Target audience
SMP (Singe Minded Proposition)
Mood board (Concept / colour)
Chosen retail food : Cafe
Logo concept : 10 Thumbnails
Business Card / Menu / Uniform : 2 Thumbnails
Present SMP to get feedback from peers
Reflecting feedback & Editing refine
Considering technical and aesthetic context
elements and principles / colours
composition layout ( types of logo )
Branding style guideline
Compare other retail food business market
2. Digital Production
Production Branding Design
Using appropriate software
Experimentation variation version
Logo / Business card / Menu / Uniform
3. Finalisation
Confirm all design
any legal, ethical & contractual Implications
List the different file formats
Explain why
Complete a rationale
3 different type of creative techniques
Identify & evaluate technical problems
Describe safe work practices
Self-evaluation of design process
Any problem solving design asset &processing