Summary: Module 5 - Industry, ecosystem and the broader environment.
Industry structure has a large impact on companies operating environment, but companies can also affect the industry structure aswell. The operating environment for a company is largely based on the pestel framework, political, economic, social, technological, ecological and legal aspects. When looking at the pestel framework it is important to note that the pestel framework might not identify everything as not all things fall under one of the branches and the other key issue is that some things fall under multiple branches and thus the impact on a certain segment might go unnoticed.