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Think Blue Activation - Coggle Diagram
Think Blue Activation
Message delivery mechanisms
Fridge Magnet/ Info Cards
Think Blue Patient Flow Web Page
Signposting landing page
Healthcare setting dressing
Integrated Advertising Campaign
QR code signposting to enable measurement by area
Workshops with key community contact points to reach those not online
Translated materials for key language groups
Localised regional approach
Highly targeted social media advertising campaigns
Regional press print media with locally targeted ads
Community specific organic content
Social competitions to drive engagement/followers
Mining content from local people for local PR stories
Community Newsletter Content with niche content for that area
OOH adverts tailored to that area
Community Activation Ideas
Pharmacy Take Overs
School Programmes
New Parent Materials
Think Blue Day/Week
Colour washing areas, communities
Giant blue 3D installations and street teams in key towns
Staff Engagment
Qudos Thank you Programme
Think Blue Awards
Thank you drive
Internal Comms Programme across key team communications channels