Please enable JavaScript.
Coggle requires JavaScript to display documents.
Lecture 2: Culture and Communication - Coggle Diagram
Lecture 2: Culture and Communication
2.1
The Nature of Culture in human communication
Culture
The specialized lifestyle of a group of people
is passed on from one generation to the next
through socialization, not genes.
Cultural evolution: culture evolves, some cultures are more advanced than others
Cultural relativism: all cultures are different, but no culture is more advanced than others
Sex and Gender
Sex: refers to biological and physiological characteristics
Gender: socially constructed roles
Role of Culture in human communication: 6
Economic interdependence – Today most countries are economically linked with one another. Our economic lives depend on our ability to communicate effectively across cultures.
Demographic changes – with demographic change comes different customs and the need to understand and adapt to new ways of looking at communications.
Communication Technology – Technology has made intercultural interaction easy, practical, and inevitable. Thus we have social-networks friends from different cultures and these relationships require a new way of looking at communication and culture.
Cultural Sensitivity
Politeness
Communication Competence
The Transmission of culture
Enculturation: learn native culture
Ethnic identity: is identifying with and accepting your culture's teaching
Acculturation: learn different culture
Assimilation: absorbing the culture of others into your own
The aim of a cultural perspective
its necessary to understand
Its influences if you're to understand how communication works
2.2 Cultural Differences: 7
Individualist or Collectivist Orientation
Individual
Responsibility is for the individual
o Focus on individual goals
o Success measured by individual accomplishment
o Competitive
Collectivist
o Responsibility is for the entire group
o Focus on group goal
o Success measured on contributions to the whole
o Face-Saving
High Context or Low Context
Power Structure
Masculinity-Femininity
Tolerance for Ambiguity
Long-term or Short-term Orientation
Indulgence or Restraint
Restraint: more cynical, more pessimistic and less likely to remember positive emotions. They have less satisfying family lives, rigid gender roles and an unequal distribution of household tasks
VN: 1. Collec 2. High 3. High 4. Feminitnity nhiều hơn 5. Low 6. Phụ thuộc vào từng vùng miền 7. Restraint
Intercultural communication
The Nature and Forms of Intercultural Communication
Refers to communication between people who have different beliefs, values, or ways of behaving
Involves communication between:
People of different national cultures
People of different national cultures
People of different races or ethnic groups
People of different religions
Nations
Smaller cultures existing within a larger culture
Different genders
Improving Intercultural Communication: 9 ideas
Ethnocentrism
Cultural sensitiviy
Prepare yourself.
Reduce your ethnocentrism.
Confront your stereotypes.
Increase mindfulness.
Avoid overattribution: tránh quy chụp
Adjust your communication.
Recognize differences:
communication influences
what you say to yourself and how you talk with friends and family
how you interact in groups and how much importance on group vs individual
topics and strategies you use in communicating information or in persuasion
how you use the media and the degree of credibility you attribute to them