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Marketing Mix Product (offering) - Coggle Diagram
Marketing Mix
Product (offering)
Product Benefits
Core product
The main benefit
of the service
Actual Product
Packaging
Brand Name
Quality
Styling
Features
Augumented Product
Installation
After Sales Service
Warranty
Delivery and Credit
Types
Convenience
(frequently purchased,
Low investment Low Involvement)
Shopping
(less frequent bought,
selected on price/quality)
Speciality
(special Purchases,
Expensive strong brands)
Unsought
(Little Knowledge or Interest)
New product
New Product Planning
Idea Generation
Idea Screening
Concept Testing
Market/business analysis
Product Development
Test Marketing
Commercialisation
New Product Failure
Overestimation of the Market
Disregarding Market Research
Higher Development Costs
Poor Product Design
Incorrect Positioning
Unsuitebale Launch Timing
Inappropriate Timing
Poor Promotion
New Product Success
Unique or Superior Product
Building in the voice of the customer
Doing the Homework and front
end loading the project
Getting sharp and early product
and project definition
Sprial Development
The world product
Well conceived properly executed Launch