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General company strategy - Coggle Diagram
General company strategy
Mission/Vision
Vision
By 2030, Bevamom will become the most popular and leading maternity fashion brand in the Vietnamese market.
Mission
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Pioneering innovation, creating maternity dresses to honor the beauty of all Vietnamese pregnant women.
Competitive Advantages
VRIO analysis
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INIMITABLE
Bevamom uses cutting-edge technology to manufacture and focuses on distinctive designs. The R&D team at Bevamom is constantly researching to deliver the greatest printing materials and sophisticated textiles to clients.
VALUE
To provide customers with good experiences: distinctive designs, high-quality goods, and great customer service.
ORGANIZED
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Establish strategic planning, budgeting, management controls, and remuneration...
SWOT
Weak
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only be used during pregnancy, difficult for customers to reuse.
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Strength
pioneer in scale development, proactive in design and production processes
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VCA
Service
Bevamom has always strived for high quality customer service, renowned for its outstanding quality of customer service
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Marketing and Sales
Bevamom's marketing strategies will focus on advertising and celebs such as singers Ho Ngoc Ha, or some hot tiktoker Trang Lou, Heo Minhon, Nam Thuong,....
Inbound logistics
Bevamom has always had a serious focus on quality sustainability and reducing its impact on the environment
At Bevamom, nearly all of the input products are made by independent contractors.
Grand strategy
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entering existing markets by incorporating product innovations into existing products or by designing new products
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Generic strategies
Bevamom pursues a Focus Strategy because its products are aimed at a single customer segment, which is pregnant women
Realizing that, at present, the market related to the field of baby dress business has not been developed and there are very few competitors.
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Especially, in remote areas, pregnant women have not had the opportunity to approach fashion, so Bevamom will build branches here to support.
Main policy
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Reward policy
Bevamom will develop reward policies for employees who complete KPI and have a good working attitude.
Because most of the staff working at Bevamom are young people. Therefore, Bevamom decided to develop these two policies.
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