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SKN Muse [UJM](https://www.instagram.com/sknmuse/) - Coggle Diagram

- - - - Wanted to buy, added products to the cart, but left to think
        
        remind about products in the cart by email
      - leafed through the products on the site, did not buy anything, left
        
        retargeting with special offers
      - registered a profile on the site to receive notifications about special offers
        
        send special offers to email
- - - - went to competitors, look over other propositions
        
        saw a profitable offer from competitors, bought there
        
        returned, bought from us
      - interested in the product, bought
      - Wanted to buy, added products to the cart, but left because was distracted by personal matters
        
        remind about products in the cart by email
      - the price was too high, left
        
        retargeting with special offers
- - - - subscribe, watch content and updates
        
        interested in the product, go to the site
        
        buy because liked the product, brand values
        
        not buy because waiting for a good offer
        
        retargeting with an special offer
        
        went to competitors to compare the prices
        
        saw a profitable offer from competitors
        
        retargeting with special offers
        
        bought there
        
        decide not to buy now
        
        retargeting with special offers
        
        email-reminder
        
        unsubscribe because the content or product did not interest
      - not interested, left
- - - - subscribe to watch content and updates
      - not interested, left
      - there was a discount on a set of products, went to the site
        
        added to cart
        
        email-reminder
        
        retargeting with this offer
        
        the website did not have this offer, left
        
        went to competitors to compare the prices
        
        bought there, because price was
        
        returned to us because like the brand's values and its sustainability
  - - - went to competitors to compare the prices
        
        retargeting
      - bought, because of discount on a set of bestsellers
      - added to cart, but got distracted
        
        retargeting
        
        mail-reminder
- - - - subscribed to follow updates
    - - retargeting with interesting offers
  - - - didn't buy it because it was too expensive
        
        retargeting with promotional offers
    - - bought immediately
      - decided to postpone in order to compare the prices of competitors
        
        retargeting
        
        did not buy because competitors had a better offer
        
        didn't buy it because they forgot
        
        rmail-reminder