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Develop a Social Media Marketing Plan - Coggle Diagram
Develop a Social Media Marketing Plan
Social Strategies Used by
Organizations Today
Engagement Marketing Strategy
build better
brand awareness
create better
preference for my brand
reach new customer more with low cost
Nurture Marketing Strategy
Find out where your customers are in their journey
Build relationships through communication and are
almost conversational in nature
SMM planning process
Step1: Do market research and setting objectives
Step2: Setting Up Your Social Media Marketing Plan
Step3: Estimating budget
Step4: Measuring results
Do market research and setting objectives
B2C
Demographics
» Geographic location
» Life-stage-based purchasing behavior
» Psychographics or lifestyle
» Affinity or interest groups
B2C
In terms of social media, more B2B marketing efforts focus on branding, top-ofmind visibility, customer support, customer loyalty, and problem-solving compared to more sales-focused messages from B2C companies.
Establishing objectives and KPIS
SMART
S
- Specific
R
Realistic
A
- Achievable
T
- Timebound
M
- Measurable
Goals
Stay Top of Mind
eWOM (electronic Word of Mouth)
Social sharing
Customer Continuum
Trust Indicators
Setting Up Your Social Media Marketing Plan
Building Content Marketing Plan
Estimating budget
Measuring results
Identifying the social media matrix