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The Marketing Environment, Niche Markets - Coggle Diagram
The Marketing Environment
The Micro Environment
Stakeholders in the immediate environment
Customers
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Marketing Intermediaries
Distribute
Sell
Promote
Physical Distributors
Wholesalers
Retailers
Suppliers
Resources
Raw Materials
Components
Finished Goods
Nurture relationships
Power Imbalance
Cost increases
Distruptions
Shortages
Competitors
Direct competitors
Substitutes
New entrants
Monitor all competition
Publics
Influence an organisations activities and reputation
Macro Environment
External Forces
STEEPLE
Competitive environment
Cost Leadership
Differentiation
Focus
Competitive positions and differential advantage
Porters Five Forces
Threat of new entrants
Bargaining power of suppliers
Threat of substitutes
Bargaining power of customers
Industry rivalry
Strategic Objectives and Strategic Focus
Ansoff's Matrix
Market penetration
Product Development
Market Development
Diversification
Niche Markets