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Primary and secondary research - Coggle Diagram
Primary and secondary research
Interviews
Example: Job interview
Advantage: more personal, lets people have a singular opinion
Individually asking someone a series of questions required
Disadvantage: people might be uncomfortable with being singularly asked
Primary research
focus groups
Example: School council
Advantage: Lets people share their opinions and discuss them in a group
A group of people only talking about one topic
Disadvantage: Time- consuming
primary research
Online surveys
Example: Google forms survey
Advantage: Quick and easy
Sending a series of questions online
Disadvantage: People could lie online
Primary research
Questionnaires
Example: Questionnaire on school
Advantage: Can have more varied answers
A set of questions people can answer individually
Primary research
Disadvantages: Time consuming or difficult for some individuals