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Advertising techniques - Coggle Diagram
Advertising techniques
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Slogan
A catchphrase, tag-line, or word that is used in commercials and campaign that viewers remember and associate with a brand.
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Glittering Generality
Technique filled with words that have positive connotations attached to them, sometimes also conveying the true meaning
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Advertisements with "studies show", "strong nation", "birthright", "fighting for freedom" terms used in them
Words like "good", "healthy", "low fat", "home", freedom", "sensational", "peace" or "tasty"
Product Comparison
Presenting two or more products with various specifications, but products are pitted against one another and mostly negative charcteristics are shown
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Repetition
Advertisemnts where words, phrases, ideas, opinions, sounds and images are repeated to make viewers remember them
Road signs, flyers billboards, use of colors of a product, and even logos
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