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Chapter 8: Products, Services, and Brands: Building Customer Value -…

- - - - –Convenience products: buys frequently, immediately, with a minimum comparison and buying effort. Ex: newspaper, candy,..
      - –Shopping products: compares carefully on suitability, quality, price, and style. Ex: Furniture •Cars •Appliances
      - –Unsought productsproducts that the consumer does not know about or knows about but does not normally think of buying
        Ex: funeral services, Blood donations
      - –Specialty products: consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Ex: medical services, high-end electronics. luxury goods
    - - Materials and parts
      - Capital items
      - Supplies and services