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Jaguar Land Rover seals Chinese Joint Venture - Coggle Diagram
Jaguar Land Rover seals Chinese Joint Venture
Immediate Stake holders
Jaguar Land Rover
Chinese judges
Xu Haidong, the assistant secretary-general of the China Association of Automobile Manufacturers
Jaguar Land Rover had filed a lawsuit against Jiangling Motors,
China’s State Intellectual Property Office
Chery Automobile
Murray Dietsch, president of the joint venture between China's Chery Automotive and British iconic brand Jaguar Land Rover.
Desired Outcome of Negotations
China Approves Joint Venture
The West Midlands-based luxury carmaker agreed a "milestone" deal with Chery Automobile and will build a plant near Shanghai, which is due to open in 2015.
Jaguar Land Rover is to make vehicles in China for the first time after Beijing approved a £1bn joint venture.
JLR: Avoid Import Duties
Relative Bargaining power of negotiators and Nature of Dependeance
This joint venture of JLR benefit both markets to have a luxurious car with an advanced technological engine power
With China now a crucial market for JLR, building vehicles in the country means it can avoid import duties.
Relationships between negotiators before and during negotiations
AFTER:
Its more than 10 billion yuan ($1.6 billion) manufacturing plant was finished in just 22 months of the joint venture's establishment, a pace unrivalled in China's automotive industry.
A joint statement released by the Chinese and British companies said: "We are delighted to have reached this milestone, achieved thanks to the understanding and foresight of the Chinese authorities and we want to thank them for recognising the potential of our joint venture in the fast-growing Chinese market.
BEFORE:
Before Land Rover and Jaguar joined they both used to shipped to China. When global financial crisis hit, thrashing the auto industry, including Tata Motors, made trucks and inexpensive cars too, so they decided to join land Rove and Jaguar
Tata was convinced that in the future they might need a new acquisition. According to an article by Forbes, Tata Motors majorly focussed on three areas - improving liquidity, cost control and new products, so as the crisis was coming and they needed to innovate boy companies joined.
Levels of confict Underlying Potential Negotiations
China’s State Intellectual Property Office has revoked both Jaguar Land Rover’s patent for its Evoque as well as that for Jiangling Motors Co.’s Landwind X7 SUV, according to statements from the patent re-examination board posted earlier this month on its website.