Electronic commerce can be defined, in a broad sense, as any form of transaction or exchange of commercial information based on the transmission of data over communication networks such as the Internet.
In this sense, the concept of electronic commerce not only includes the electronic purchase and sale of goods, information or services, but also the use of the Internet for activities before or after the sale, such as: advertising, searching for information on products, suppliers, etc., the negotiation between buyer and seller on price, delivery conditions, etc., customer service before and after the sale, the completion of administrative procedures related to commercial activity, collaboration between companies with common businesses.
In one of the scenarios of electronic commerce such as Business to Consumer (B2C), the Internet offers companies a dynamic channel for the efficient delivery of goods and services to final consumers. In this type of consumer-oriented activity, companies market their products in a dynamic and personalized environment.
Electronic commerce applications provide business solutions that improve the quality of goods and services produced, increase the speed of service development, and reduce the cost of business operations.