Concept:
A digital asset is any knowledge, software, system or service that we can digitize and that, in addition to serving what it was purchased for, can be deployed again - at reasonable costs - for other purposes. It refers to the technology that helps us manage the mass of data that we work with in our personal and professional lives.
Digital assets include documents, email, pictures, MP3s, online movies, and any other content that we store on a computer.
Functions:
- Help the most important suppliers
- Improve their confidence in the company.
- Predispose them to direct all the additional business they can to the company that has provided them with this added value.
- Create a business ecosystem in which companies constantly generate value for all participants.