The contrast in terms of strategic positions between companies that operate on the Internet, and those that, on the contrary, do not do so with their own presence in the form of a website, is especially striking.
There are many organizations that do not dare to take the step towards the network, for the most part due to ignorance of the Internet, both in terms of how to operate on it and the procedures for installing it.
Faced with this situation, and to absorb this risk, and in certain cases for reasons of profitability, a very common practice is that carried out by some companies that, without directly carrying out commercial activity on the Internet, carry out agreements with networks of companies that they do operate in the same.
The strengths of the virtual medium to communicate and reach agreements focus on reducing costs to find contacts (suppliers, buyers, distributors, etc.), submit proposals, close agreements, pre-agreements and supply the other party with all the information it requires. to reduce uncertainty about who is delivering it, from anywhere in the world.
Organizations today depend to a great extent on their executives' good management of the main and fastest tool on the Internet, e-mail.