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perspectives on media ownership - Coggle Diagram
perspectives on media ownership
marxist manipulative approach
A02
Curran
= all of Murdoch's newspapers reported favourably about going to war in Iraq
A01
Miliband
= media represents an ideological instrument which reproduces and justifies class inequality
owners are mostly always apart of the ruling class
owners manipulating audiences
A02
Silvio Berlusconi's control of 3 television stations helped him win the general election
media representations of
wealth are positive
e.g. the royal family
media representations of
ethnic minorities are negative
e.g. as criminals or migrants
media representations
evaluations
A03
feminists = ignoring the role of the media in transmitting patriarchal ideology
A03
failing to acknowledge that many journalists see themselves as 'guardians of public interest' and dedicate their careers to exposing those who abuse their power
A03
owners are motivated by profit rather than ideology
A03
the growth of new media means media owners are under more surveillance and audiences are less influenced by media due to opposing views being accessible online
neo-marxist hegemonic approach
key concepts
profit, is more important than ideology
agenda setting
establishment
journalists transmit the message of consensus views
50% of top 100 journalists went to independant schools (overwhelming white, m/c and male)
system is working for them so they don't question it
setting an agenda for what is discussed in media, they can avoid certain controversial topics
A02
Jones
= journalists turn a blind eye to the establishment and focus on behaviour of the poor
evaluations
A03
feminists = the media is largely owned by men, agenda setting is a patriarchal exercise that serves to limit women roles in media production
A03
implying that media owners have no input into media production, which is unrealistic
pluralist approach
the media is a free market
audiences hold power - they choose what to buy or not
A02
the failure of Blackberry to appeal to audiences meant that they were no longer popular
public service broadcaster
A02
BBC is a public service broadcaster which is funded by tv licence tax - who are impartial
democratic mirror
A02
media reflects the concerns of UK citizens
state controls =
A02
the state has power as it can block media owners from purchasing more
Whale =
proprietors are mostly businessmen not editors, 'media moguls' are busy dealing with business matters not what story to run
evaluations
A03
owners, editors and most journalists share an upper m/c background and a conservative view
A03
owners still have the power to hire and fire journalists, they will select journalists who have similar views which subtly influence the media agenda
postmodernist approach
a media saturation society
globalisation
Baudrillard
= audiences are immersed in so much information that they find it difficult to distinguish between real life and 'hyper-reality'
messages in media are interrupted differently - polysemic
A02
media owners have less power because everyone has different algorithms on their phones
Levene
= greater choice and diversity of media means its easier for audiences to reject meta narratives e.g. from social media
evaluations
A03
evidence suggests that media saturation has produced passive participation in a mass culture
A03
fail to acknowledge the overwhelming evidence for the structural inequalities in wealth and power relations