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B2B - Coggle Diagram
B2B
Decision Making Unit
Gate-Keeper
Decider
Influencer
Buyer
User
V B2C:
Customer Training
Marketing Managers from technical BG
More People Decision
Higher Volume
Content Marketing:
Relevant
Consistent
Valuable
Derived Demand
Cooperative Indirective Consumer MKT: Sticker Chip
Independent Indirect Consumer MKT: Radio
Direct Cust. Downstream support: Food printer
Relationship and Transaction
Transaction MKT
Generates Transactions
Relationship MKT
co-creating Values
Definition:
Marketing between Business