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CH4 Researching Export & Import Markets :red_flag: - Coggle…
CH4
Researching
Export & Import Markets :red_flag:
Promotion Strategy
Identical Product and Identical Message
Identical Product but Different Message
Modified Product but same Message
Modified Product and modified Message
Market Indicators
Market Intensity
Market Growth
Market Size
Pricing : Some Factors to be Considered (Con’t)
tax laws and attitudes about carrying debt
Price Escalation Forces
Currency Fluctuations
Pricing : Some Factors to be Considered
Market Diversity
Government Control
Market Growth
Estimation by Analogy
Regression Analysis
Trend Analysis
Sociocultural Forces
Work habits
Religion
language
Values
Moderate to High Modification
Local Laws
Product Life Cycle
Culture
Economy
Promotion Strategy
Personal Selling
Advertising
Financial and Economic
Conditions
Financial Consideration; Inflation rate, interest rate,
expected return
Economic Consideration; Market Indicators
Political and Legal Forces
Stability of the government
Protection for Patents trademark; and
copyright
The barrier is to limit imports or limit ownership in local business operations