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Survey Research- the use of standardized questionnaires/interviews to…

- - - - double-barreled
      - too general
      - biased or value-laden
      - too detailed
      - ambiguous
      - presumptuous
      - worded negatively
      - imaginary
      - clear & understandable
      - information needed
      - Question sequencing-the flow of questions
        
        Interview survey
        
        focus group
        
        telephone interviews
        
        Role of interviewer- complex & multi-faceted
        
        Conducting the interview- silent probe, encouragement, elaboration, reflection
        
        face-to-face