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Expoverse SM Strategy 🧠, Objective: Increase transactions (GA-TKS) in a…
Expoverse SM Strategy ðŸ§
Show Announcements+
Deals
Definition: Use our best engagement channels to capture interest and convert it into leads.
Channels
:
TW-LN
Promotion for Booths & Sponsors
Video Composition +
Voice Off (Ry+Marian)
CTA: Web Inquiry
Audience:
Calling all current brands in the space
1 Push per Week
Special Sell Dates - Discounts
Use LA Footage:
Gimball + Interviews
Experiences
$Ads
3.5hrs/Week
Pitch Room
Video Composition
Voic off (Ry+Marian)
Audience: Calling all start ups building in the space
1 Push every 2 Weeks
3.5hrs/Week
20%
General Content+ General Tickets
Channels
Instagram
Twitter
Youtube
TikTok
Definition:
Use our hq content
to awaken interest and
sell TKTs
General VideoBased
Content
Education
1Topic Per Week
1 Reel
CTA:
Want to learn more?
Buy tickets for Miami
IG-YT-TK
$ Ads
Experiences-Fun-Exciting
1-2 Per Week
Using LA Material
CTA:
Have fun with us
in Miami
Get Tickets
$ Ads
IG-TW-TK
Informative
2-3 Reels with News in
the space
CTA
Get insight at
Expoverse
Get Tkts
IG-TW
Invited Speaker Announcement
CTA:
Meet our top speakers at expoverse
Get tkts at
25hrs/Week
General Static Content
Regular Speakers
Sponsors/Exhibitors
Media Partners
IG-TW-LN-TG
3hrs/week
💎Expoverse Morning Show!
Purpose: To educate and inform our audience of trending news and happenings within the world of blockchain technology.
Expoverse:
Kenton+Montov.eth
A conversation for 1 hour
daily on whats happening
in the space.
Rise awarness of the event and
drive audience to TkTs
A code should be created for this one
Leverage content:
Select best moments of the week
and do a youtube weekly recap.
$Ads
5hrs/Week
Speaker Spaces
Assign 1 Code for Tickets
Eveytime we confirm the guest
1 week prior for them to promote in their TW
Invite People-
Reveal the code ONLY
During the Space
Leverage Content
For weakly recap on yt
Promote Miami Confirmed Activations
SneakPeak
On Activations for MIA
70%
GO TO IRL EVENTS!
Find events in your
local city and promote the event and social channels
Go to other events to
pitch our event
Deliver Leads to Sells
Interview people during other events
10%
Objective: Increase transactions (GA-TKS) in a 100% for Miami show by the date of the event