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i media topic 2 - Coggle Diagram
i media topic 2
client requirements
client brief
Identify exactly what the client wants.
colour
The colours used.
genre
Horror film poster, academic website
tone
Is it formal/informal - type of language used
positioning style and audio layout
research methods
age
gender
location
occupation
education
icome
interest
lifestyle
demographics
segmentation
stereotypes
advertise/promote
.
used to sell a product
educate
media is used to teach skills or knowledge
entertain
media used to entertain eg films
inform
like educate but can be used to give instructions
influence
used to influence and encourage people