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Product development for Woolworths clothes made from recycled materials -…
Product development for Woolworths clothes made from recycled materials
Idea generation
as many ideas as possible
recognize a market need
gaps in the market
many sources of ideas
customers
competitors
employees
top management
Idea screening
filter out
does not fit with organization goals
compatibility with company image
inappropriate
low chance of success
potential market size
development difficulties and risk of failure
not feasible or viable
Concept testing
approved idea tested by external market/consumers