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The marketing environment : - Coggle Diagram

- - - - Political
        
        Left
        
        Right
        
        Centre
      - Economic
        
        Global economics
        
        National economics
        
        Local economics
      - Legal
        
        Mandatory
        
        Drives change
      - Technological
        
        Advancement
        
        Processes
        
        Digital
        
        Physical
        
        Product
        
        New development
      - Ethical
        
        Social
        
        Environmental
      - Social
        
        Workforce
        
        Expectations
        
        Behaviours
      - Environmental
        
        Pollution
        
        Recycling
- - - - Reseller markets
      - Government markets
      - Business markets
      - International markets
      - Consumer markets
    - - Agents
      - Consultants
      - Distributors
    - - Partners?
        
        Price
        
        Available resources
        
        Power balance
    - - Direct
      - Indirect
      - Value-creation
    - - Media
      - Professional groups
      - Government bodies
      - Exert influence
      - General public
- - - - Unique
    - - Niche
    - - Cheapest
        
        Economies of scale
      - Luxury
  - - - Customer power
      - Supplier power
      - New entrants
      - Substitutes
- - - - Create new product in existing market
    - - New markets for existing products
    - - Increase market share
    - - New products for new markets