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Internal Analysis - Coggle Diagram

- - - - is a resource or capability that gives it an advantage
    - - limitation or deficiency
  - - - favorable situation
    - - unfavorable situation
- - - - creation of the product, marketing and transfer to the buyer and after-sales support
      - Inbound and outbound logistic
        Operations
        marketing and sales
        service
    - - assist the firm, providing infrastructure or inputs that allow the primary activities
      - General administration
        human resources management
        Research and technology
        procurement
- - - - brand, reputation, morale, technical , experience
    - - are not specific “inputs",the skills, transform inputs into outputs
    - - firm’s balance sheet
  - - - Elements of Scarcity:Short Supply
        Availability of Substitutes,Imitation,Isolating Mechanisms