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Topic G : The Pricing Strategy - Coggle Diagram
Topic G : The Pricing Strategy
Price
Price Elasticity of
Demand
Variety of users
Habit forming or not
The amount of available substitutes
Proportion of income spend,
substitutes, luxury and necessary
Major Pricing
Strategies
Value Based
Pricing
Good Value Pricing
Value-Added Pricing
Cost Based Pricing
Fixed Costs
Variable Costs
Competitor Based Pricing
New Product
Pricing
Market Penetration
Market Skimming
Product Mix Pricing
Captive Product Pricing
Product Bundle Pricing
Optional Product Pricing
By-Product Pricing
Product Line Pricing
Internal and External
Considerations affecting
price decisions
Internal
Costs
Attitudes of senior management towards pricing
Marketing Mix Strategy
Resources
Marketing Objectives
External
Legal constraints
The Economy
Competitors activities
Level and Distribution of Income
Time and seasonal factors
Price Elasticity of Demand
Company reputation
Consumer perceptions and expectations
Types of Market
Mono-Polistic Competition
Olego-Polistic Competition
Perfect Competition
Monopoly
Price Adjustments
Psychological
Pricing
Prestige Pricing
Odd-Even Pricing
Promotional Pricing
Geographical
Pricing
Uniform Delivered Pricing
Zone Pricing
FOB (Free on Board)
Base-Point Pricing
Freight-Absorption Pricing
Segmented/
Discriminatory Pricing
Image Pricing
Product Form Pricing
Location Pricing
Time Pricing
Customer Segmented Pricing
Dynamic Pricing
Discount and Allowance Pricing
Settlement Discounts
Cash Discounts
Seasonal Discounts
Quantity Discount
Trade/Functional Discount
International Pricing