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EMAIL MARKETING SERVICE, Dividing your contacts into smaller groups based…

- - - - Access to educational resources
        
        Online training
        
        Klaviyo certifications
        
        Library of sales and marketing resources
      - Continuous support
        
        Slack community
        
        Coaching on how to sell Klaviyo to clients
        
        Guidance for onboarding clients, new features, and optimising performance
      - Incentives (Increases as you grow with Klaviyo)
        
        Co-marketing opportunities
        
        Revenue Share
        
        Priority access to leadership team
  - - - Manually import data for unsubscribes
      - Automatic integration through Klaviyo
- - - - Abandoned cart reminder
      - Welcome discount
      - Back in stock reminder
    - - Branded sender IDs
      - Long codes
      - Short code
    - - Full company name
      - Support email
      - Messages the receiver can expect
      - Privacy policy
    - - Clear CTA
      - Consider timing
      - Add offers
    - - Sale announcement
      - Seasonal promotions
      - Product launches
      - VIP experiences
    - - Click rate
      - Conversion rate
      - SMS subscriptions
  - - - must have your own native mobile iOS app.
      - must generate an APNs authentication key from Apple that will be uploaded to Klaviyo
      - You must install the Klaviyo SDK and set up event tracking and push notifications in your iOS app
- - - - Right People
        
        Determined by customer data
        
        Explicit data - Information intentionally shared by the contact
        
        Implicit data - Information gathered from user behaviour
      - Right Email
        
        Providing Content and Context
        
        Sent by a personal email not a general email
        
        Personalised
      - Right Time
        
        Content changes based on customers location in sales funnel
        
        Send time personalisation
    - - Buyer persona
      - Sales Funnel stage/ Position in Buyers journey
        
        Subscribers
        
        Leads
        
        Customers
  - - - Use AIDA model
        
        Interest
        
        Desire
        
        Action
        
        Attention
      - Key Components
        
        Email Template
        
        Should be on brand
        
        Should be clean to convey message well
        
        Should have different options for different uses
        
        Welcome email
        
        Newsletter
        
        Reports
        
        Should be clear even without the images
        
        Footer and CAN-SPAM compliance
        
        Footer must include
        
        Physical address
        
        Unsubscribe links
    - - Five Ws
        
        Who - Connect with people who want to hear from you
        
        What - Action customer should take; SMART framework; Goal should be clear and quantifiable
        
        When - The most relevant time to send the email
        
        Where - The type of device the customers will view the email on
        
        Why - Goal
        
        Desired outcome
        
        Who benefits from the outcome
        
        Value the reader receives from the email
        
        How the email fits into the conversation with the contact
    - - Two key actions
        
        Open
        
        Subject line, sender name, and preview text should encourage reader to take action
        
        Click
        
        Effective Email Copy gets the reader to take the next step
        
        Write with clarity, purpose and your primary goal in mind
        
        Display information in a way that makes the purpose and value of the email very clear
        
        Use the right tone depending on persona
        
        Personalise to amplify the company
        
        Proofread
        
        Stick to one CTA
    - - Foundation
        
        Create Consistent experience
        
        Clearly Communicate message
  - - - Track contacts who unsubscribed
      - Track contacts who have hard bounced
      - Track all ineligible contacts
      - Track contacts who haven't opened an email in a year
  - - - Collect consent
      - Create contact lists
        
        Sources - Where your contacts came from
        
        Permissions - Key to develop trust; You cannot send emails to your purchasers list.
        
        Expectations - Make it clear what content they should be expecting to receive
      - Analyse engagement
    - - Positive Engagement - How your email connected and continued to build relationships with people
        
        Opens
        
        Clicks
        
        Started conversations
      - Negative Engagement - You'll learn how to improve your email deliverability
        
        Bounced contacts
        
        Churned contacts
        
        Other list atrophy
    - - Having verifiable permission
      - Using double-opt in
      - Monitoring hard bounce
      - Conducting re-engagement campaigns
      - Defining a cut-off point
    - - Maintain a minimum of 20% open rate and 2% click rate
  - - - Establish trust
      - Provide additional downloads and resources
      - Include CTA
      - Initiate break-up emails
    - - Track how people interact with you
      - Determine actions a contact might take
      - Start a conversation
- - - - Send Metric
      - Click-through rate
      - Replies
    - - Traffic
      - Conversions
      - Mobile vs desktop usage
  - - - Atleast 1000 contacts
      - Base time on past performance
      - Test different variables
        
        Subject line
        
        Preview text
        
        CTA
- - - - Flyout form
      - Embeds
      - Pop-up form
  - - - Welcome
      - Abandoned cart
      - Browse abandonment
    - - Newsletters
      - Product announcements
      - Promotions