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Marketing: Part 1 - Coggle Diagram
Marketing: Part 1
Marketing Defined
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Marketing must be understood not the old sense of making sale, "telling and selling but in the new sense of "satisfying customer needs"
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Marketing is a social and managerial process by which individuals and organizations obtain what they need
Marketing involves building profitable, value-laden exchange relationships with customers
Marketing Process
- Understand the marketplace and customer needs and wants
- Design a customer-driven marketing strategy
- Construct an integrated marketing program that delivers superior value
- Build profitable relationships and create customer delight
- Capture value from customers to create profits and customer equity
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What is Marketing?
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The goal of marketing is to attract new customer by promising superior value and to keep and grow current customers by delivering satisfaction
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Marketing comes to you in the good old traditional forms like abundance of products, stuff in mailbox, imaginative web sites, internet, and social networks