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Research Methods in Context - general - Coggle Diagram
Research Methods in Context - general
sampling
random
simple random sampling
the sample is selected purely be chance. everyone has an equal chance of being selected
Rosenthal and Jacobson (1968)
the 'spurters' population was taken out a hat
systematic sampling
every nth person in the sampling frame is selected
Young and Willmott (1973) the symmetrical family
selected every 36th name on the electoral register for their sample
quota sampling
the sample is stratified and then each interviewer is given a quota which they have to fill with respondents who fit the characteristics of the stratified groups. the interviewer keeps at this task until their quota is complete.
Rubin at al (2005)
- telephone interviews to gauge the psychological effects of the London bombing on Londoners. - used to select individual over 18yrs and were set for sex, age, working status, residential location and ethnicity
stratified sampling
the researcher first stratifies the population in the sampling frame by CAGE, etc. The sample is then created in the same proportions
e.g. is 20% of the population of under 18 then 20% of the sample will be under 18
the annual Crime Survey for England and Wales
nationally representative sample of around 35000 adults and 3000 children (10-15yrs) - age, gender and region
non-random
snowball sampling
collecting a sample by contacting a number of key individuals, who are asked to suggest others who might be interviewed, and so on, adding to the sample "snowball" fashion, until enough data has been collected.
Becker (1963)
interviewed 50 marijuana users. first contacted those he know in the music industry and as them to put him in contact with others who would be willing to participate.
opportunity sampling
choosing from those individuals who are easitest to access - volunteers and passer-bys on the street.
James Patrick's (1973) study 'A Glasgow Gang Observed'
gained access into a Maryhill area Glaswegian gang for four months in the late 1950s. - gained access through one of his students.
the process of selecting participants to study from the
target population
should represent them, and be of a sufficient size to represent the variety in society while not being uneconomical
target/research population
- everyone who we may be interested in
sample frame
- a list of the names of all those in the research population
sample
- small piece of the sample frame which is studied
affect representation
small sample frame
sample frame - not to date, already existing (bias)
sample method
disadvantages
practical
F
unding body
can have a person bias as to what and how something is researched
A
ccess
can be limited - vulnerable groups, school timetable, people who fit the criteria, etc
S
ubject matter
sensitive topics are often hard to research as less people are willing to participate, and can afect the results
T
ime
longer time spent means more expenses, and often harder to keep the same sample due to changing life factors
E
xpenses
the more expensive an investigation is the less time it can be over, and affect the amount of researchers, and sample size as well
R
esearch opportunity
is the opportunity cannot be controlled, then it can limit the sample size, method used, etc
ethical
D
eception
covert
in covert research, there is no informed consent or right to withdraw, and if they leave with no explanation it can cause psychological or physical harm to the participants, can force the researcher into completing illegal or immoral tasks to keep their cover.
overt
in overt research people are more likely to hide their true actions and intentions and this affects the validity of the research as well as the trust which can be built between the two groups
R
ight to withdraw
need informed consent at all times, and if the research is length and participant who withdraws can affect the results of the entire research.
I
nvasion of Privacy
need to keep identity a secret to prevent any harm or negative effect on the participants
P
rotection of vulnerable people/consent
informed consent of both the vulnerable person and often parent/carer is needed
takes more time and limits the sample size
theoretical
P
ositivist
operationalising concepts - different sociologists will do this differently
ignores people's feelings and the motives behind actions
I
nterpretivist
hard to compare different research - focuses on meaning and motives which are hard to compare one response to the other
ignores the structures of society which can cause things to happen - positivists (puppets)
often not objective as they are empathetic of the sample
Q
uantitative
cant be used for everything - looks at a cause and effect relationship (not everything fits this)
operationalising concepts
often low validity
Q
ualitative
hard to compare - each account is different
often low reliability
method choice
quantitative v. qualitative data
quant
ative
numerica and statstical data
often colsed, pre-coded questions
more likely to be drawn from controlled situations
e.g. laboratory experiments over field experiments
Example
Loftus and Palmer
measures responses in terms of estimated speed
deals with 'what' rather than 'why'
E.g. number of words recalled in a memory experiment or how many participants obeyed in the Milgram experiment
strengths
possible to analyses data effectively
can compare the data between different sets
increases reliability
weaknesses
reductionists
(The principle that the whole can be best understood by examining its parts)
E.g. Reducing the behaviour of women and men into biological expressions of genes and hormones
thought and emotion have been reduced into numbers
affects validity of the experiment.
qual
itative
detailed descriptions, words, images and participants views
often open questions that can come with follow up questions for further depth or case studies/real world settings
answer in own words with no formal meausre.
example
testig whether someone is prejudice using a questionnaire using a series of in depth interviews to ascertain behaviour
deals with 'why' rather than 'what'
E.g. how memory works or interviewing participants to see why they went so far on Milgram's shock generator
strengths
indepth analysis
more meaningful conclusion
increased validity
weaknesses
difficult to compare groups of results, due to individualistic and subjectivity of results.
reduces reliability
Primary v. Secondary data
Primary
definition
information that was not present before the research began. the information was gathered by the researcher
it includes data produced by questionnaires, interviews and observations.
quantitative examples
questionnaires, structured interviews, experiments (lab)
qualitative examples
participant observation, unstructured interviews, experiments (field)
Secondary
defintion
refers to data which already exists.
it includes data from historical records, official statistics, government reports, diaries, autobiographies, novels, newspapers, films and recorded music
quantitative examples
official statistics, opinion polls
qualitative examples
letters, newspaper articles, diaries, websites, historical documents, photographs
Positivism v. Interpretivism
Positivists
want to identify the underlying
causes of peiple's behaviour
favour
quantitative data
example
Emile Durkheim
theoretical constraint
only science can produce objective, unbiased knowledge about social behaviour
methods used
questionnaires
official statistics
formal or studtured interviews
Interpretivists
want to understand
how people give meaning to the social world around the
favour
qualitative data
example
Max Weber (1905)
study of the role of the Calvinist religion in the rise of capitalism
used case studies to look at unique events
methods used
informal or unstructured interviews
participant observation
research using face to face contact is called
ethnography
disagree with
positivists
and argue that society cannot be studied
objectively
this is because, social behaviour
is not determined by invisible social forces like patriarchy and social class.
there is no 'objective' reality 'out there' to discover'
actors shape the world around then in the course of interactions
people
give meaning to their own behaviour and the behaviour of others
they
interpret
behaviour
E.g. a sudden death might be interpreted as an accident by one coroner but as a suicide by another. therefore, suicide statistics are not 'objective facts'
they argue that researchers must
abandon
the methods of science and use
qualitative methods to uncover the meanings and motives given to behaviour
aim to gain
verstehen
Theory influences
feminists
interested in uncovering relationships between patriarchy and women's lives
often positivsts
marxists
interested in how a relatively small group of people oppress the masses
often positivsts or interpretivists
functionalists
explore values consensus and are interested in how society maintains agreement
often positivists
interactionists
are interested in social action and context
often interactionists
relibaility
ability to reproduce - operationalise concepts, systematic method, quantative data
validity
true, full picture of the subject - honesty, trust, no-bias, detailed explanations, qualitative data
representativeness
it can be generalised to the nation - sample size, un-biased, cross-section
methodological perspective
positivists or interpretivists - favours the different types of data/method, different goals in study
Practical influences
funding
who is funding it - bias, influence in method and design?
costs
how much money do they have - size of sample, time available, no. researchers, geographics, etc?
time
length of time available - size of research, representation and generalisability
especially true of qualitative methods as they need greater depth and analysis
topic
what is being studied - limit method choice, willing participants, sample size, honesty, covert/overt?
opportunity
access to participants - direct choice of method, some are easier to access than others
Howard Parker (The view from the Boys) and Cohen and Robbins (Knuckle Sandwich)
adopted a form of participant observation which was possible due to their role as youth workers.
person characteristics
affects relationship and dynamic between researcher and participant - CAGE, power difference, stereotypes, prejudiced
Ethical influences
covert
unaware - honesty, validity, no consent, maintain cover
overt
aware - reliability, consent, impression management (Hawthorne Effect or Demand Characteristics)
possible harm
physical
psychological
consent
informed - right to withdraw, knowledge, affected by age and understanding, can be more honest or dishonest if they are fully aware
deception
often occurs during covert investigations - consent, harm, maintaining cover, rapport/trust, careers, etc
privacy
anonymity - subject sensitivity, remove bias or subjectivity, more honest, peer pressure
trust
gaining this - honesty, validity, when leaving can cause psychological harm
Vulnerable groups
extra care and attention - defined by age, gender, disability, ethnicity, physical or mental health
choice of topic
affects how the subject should be approached and what the limitations around it are
theoretical perspective
based on theoretical perspective - interpretivist v. positivist, feminist, functionalist, Marxist, etc
society's values
social, political and economic climate - what is most important at that moment in time (climate change)
funding bodies
bias of which topics should be studies and which are not worth the time/funding - unis, charities, gov, businesses, etc (what is benefit them the most)
practical factors
time, geography, transport, accessibility
advantages
pratical
F
unding body
well known ones can provide lots of funds and allow for a very representative and indepth investigation
A
ccess
more peoplecan be reached through social media, and thereare a lot more pre-made sample frames
S
ubject matter
subject matters which are of great influence and importance to the participants will make them more honest and engaged in the research
T
ime
the longer the time used, often the more representative the research is as more data can be collected
E
xpenses
the less expenses a project has the easier it can be to find a funding body and complete the research
R
easeach opportunity
the increased access to different people (social media, phones, petitions, email, etc) means that a wider range of sample and research methods can be used
ethical
D
eception
overt
informed consent it needed, and allows for honest and trust to be gathered with the participants
covert
people are less likely to create impression management (Hawthorne Effect, demand characteristics)
R
ight to withdraw
allows for legality of research and for people to keep anonymity as well as preventing the research from affecting their daily lives
I
nvasion of privacy
anonymity of research can help to gain consent and prevent peer pressure from affecting the results of the research.
P
rotection of vulnerable groups/consent
laws in place to protect people - informed consent, school gatekeepers, etc
theoretical
P
ositivist
can be compared easily, and allows for patterns and findings to be used to help give evidence for policies and other practices.
often more objective and unbiased with the sample
I
nterpretivist
allow for greater understanding and empathy which often allows for more honest answers and validity
Q
uantitative
easy to compare - standardised pre-coded questions, neutral and unchanging demeanor and
high reliability
Q
ualitative
can access the participants feelings and motivations behind their actions and lives - high depth in answers
high validity