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Marketing - Coggle Diagram
Marketing
Marketing Analytics
Inferential Analytics
Predictive analytics
Prescriptive analytics
Market Basket analysis
Channel Analysis
Customer Lifetime values
ROI Analysis
Digital Marketing
Search engine optimization
Keywords research & analysis
ON-page optimization
Off-page optimization
Technical SEO
Local SEO
Analytics & reporting of SEO using Google analytics
Pay Per click advertising
Social media Marketing
Content Marketing
Content marketing framework
Planning & strategy: target audience, brand positioning, channel mix
content distribution & promotion
Integrated Content marketing
Email Marketing
Mobile marketing
Consumer Marketing
Product Management & Branding
Pricing strategy & Tactics
Promotion & Advertising
Sales & Distribution Channels
Sales Management
Sales in Marketing its role
Sales Process and techniques
sales forecasting and budgeting
sales force management and motivation
Marketing Fundamentals
Customer behavior and segmentation
Marketing Mix
Target Market & Positioning
B2B Marketin
B2b marketing vs consumer marketing
product & pricing strategies for b2b markets
relationship building & account managment
Market Research
Market Research when decision making
research design and methodology
data collection and analysis
Integrated Marketing Communications
Role of IMC in marketing
Planning and executing IMC campaigns
Measuring and evaluating IMC effectiveness
Brand Management
Building & managing a brand
Brand equity and loyalty
Brand Extensions and rebranding efforts