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Marketing - Coggle Diagram
Marketing
Marketing strategies
Product
Branding
packaging
Place
channel
manufacturer
wholesaler
retailer
choice
exclusive
intensive
selective
Physical distribution
W.I.T
warehouse
inventory
transportation
Promotion
Promotional mix
RAP3S
relationship marketing
advertising
publicity
personal selling
public relations
sales promotion
communication
Opinion leader
Word of mouth
Price
Methods
cost based
market based
competition based
SLP2
Skimming
Loss leader
price points
price penetration
Price - Quality interaction
People
customer service employees
Physical evidence
signage
comfort
interior
logo
letterheads
Process
Quick turn around time
SEG
Market segmentation
Demographic
Geographical
Psycological
Behavioural
Consumers perceive your
product against competition
E marketing
Global marketing
Branding
customisation
standardisation
pricing
competitive positioning
Role of marketing
Influences