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Location Branding - Coggle Diagram
Location Branding
items
Logo & variations
Standard stationery
Presentation template
Digital application mockup
Brand guideline document
Technical specifications
Brand guideline document size / A4 sixteen (16) page
Logo files:
EPS – Pantone, CMYK, RGB, Mono
Stationery:
Print ready PDF and digital files as required
Presentation template:
PowerPoint or editable PDF template
Digital Application:
Mock-up of digital files
Assessment instructions
Research
location branding and identify systems
the key people
current design trends
selected location
Planning and producing concepts
Produce a mood board
Answer the key questions
Document any current identity
Create logo concept thumbnails
Describe the elements and principles
Production / Presentation
Digitally develop
Discuss
Prepare print ready files
present
Rationale / Evaluation
an identity and branding system
Location
Suburb
City
Due Date: Week 9
Presentation in class during Week 9 and 10