Typography
What is typography?
The art and skill of designing communication by means of the printed
words
What is the significance of typography?
Typography forms integral part of a good graphic design.
▪ Largely used to create moods.
▪ Crucial in the design of advertisements, magazines, newspaper
and corporate identities.
▪ Different fonts suggest different context & ideas.
▪ Some typefaces even have special functions.
What are typefaces?
It’s the set of letters, numbers, and other characters that share common design features
Points and picas,
While fonts are measured in points, pages are measured in picas (column width).
What is the classification of typefaces?
❑ Roman:
Antiqua (Old Style), Didone (Modern), Sans-serif, Script,
Serif, Slab serif, Transitional
❑ Black-letter:
Fraktur, Rotunda, Schwabacher, Textualis
❑ Gaelic:
Angular, Uncial
Typeface categories.
Serif
▪ Sans Serif
▪ Script
▪ Decorative/Orna
Script.
Script typefaces are based upon the varied and often fluid
stroke created by handwriting. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.
Decorative.
It includes typefaces of unusual and unique designs that do not fit into other classification. Decorative and display typefaces are generally reserved for specific purposes. They are most effective when used at larger sizes, such as for headlines, titles & display purposes( eg:newspapers & advertisements).
