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Why business can be good at solving social problems, image, image, image,…
Why business can be good at solving social problems
Business isn´t seen as the solution, it´s seen as the problem
We think that the solution for social problems is to found NGOs, but the reality is we are not making fast enough progress.
Because we can’t make a large-scale impact on these problems due to lack of resources.
Where are the resources that we need to deal with all these social challenges?
They’re in business
Because business creates wealth when it meets needs at a profit
That leads to generating taxes, incomes, and charitable donations.
What is the
profit
?
Is the small difference between the price and the cost it takes to produce the product or service
That profit is the magic
Because it allows whatever solution we have created to be infinitely scalable
The solution becomes self-sustaining.
How do we tap into this?
Taking these profits and deploying them to social problems is the best way to solve them.
How can we get business thinking to adapt this issue of
shared value
?
Shared value
: addressing a social issue with a business model
Social value + Economic value
In order to get this solution working, we have to now change how business sees themselfs, so they don't get trapped in conventional wisdom.
