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Topic F: Product strategy - Coggle Diagram
Topic F: Product strategy
goods, services, brands
products, services, experiences
tangible goods
services
levels of product
actual
core
augmented
classification
consumer
shopping
specialty
convenience
unsought
industrial
product, service decisions
packaging
labelling
branding
support services
attributes
line decisions
mix decisions
services characteristics
variability
inseparability
intangibility
perishability
brand equity
building brands
name selection
selection
protection
sponsorship
manufacturer's brand
private brand
licensing
co-branding
positioning
benefits
beliefs+values
attributes
development
line extensions
brand extensions
multibrands
new brands
NPD process
marketing strat development
business analysis
concept development+testing
product development
idea screening
test marketing
1.idea generation
commercialisation
life-cycle
growth
maturity
2.introduction
decline
development