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Topic E: Market segmentation and targeting - Coggle Diagram
Topic E: Market segmentation and targeting
segmentation
consumer markets
demographic
psychographic
geographic
behavioural
business markets
same as consumer
other variables
international markets
intermarket
requirements (MASDA)
substantial
differentiable
accessible
actionable
measurable
market targeting
evaluating
growth
attractiveness
size
selecting
strategies
differentiated
concentrated
undifferentiated
micromarketing
positioning strategy