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CH4-Survey of Tourism Planning & Development, 4.4 Survey of Markets,…
CH4-Survey of Tourism Planning & Development
4.1 Survey of areas characteristics
reasons to perform survey of
an area
Provide base for specific research and analysis of the environment
Provide background of overall
understanding of an area
elements that need be survey
in an area.
Natural Environment
Coastal & Marine areas
Wildlife & Vegetation
Geology
Ecological Systems (climate+topography+vegetation+wildlife water & land)
Natural Resources areas
Topography
Historical Influences
Climate
Social cultural and economic patterns
Population characteristics
Cultural patterns
Economic patterns
Location
Land use, settlements and tenure patterns
Environmental quality
Air quality
Quality of domestic water supply
Quality of underground water
Noise Levels
Cleanliness of public place
Landscaping
Building design and maintenance
Urban design
Signs
Functional land use and
transportation pattern
Congestion level
Open space, parks and
conservation areas.
Scenic views
Environmental diseases
Survey of Institutional
Elements
elements that need be
surveyed in institutional areas
Government and tourism organizations
structures
structure, functions and staffing for tourism development corporation, Political ideologies
Investments policy and availability of
capital
joint venture, franchising, incentives & investment, capital resources, loans
Tourism legislation and regulations
law, regulation zoning, building, hygiene, future area
Tourism education and training
institutions
existing tourism education-survey & evaluate, manpower planning
Present development policies and plans
develop policies every 5/10 years, review plan
reasons to perform survey
of an area
rules & regulations of gov, investment policy & institutions
Understand government view of attracting business to a place
4.3 Survey of Tourist Attractions
and Activities
three categories of attractions to be
surveyed at a destination
Cultural attractions
Interesting Economic Activities (operation of tea and rubber
plantations)
Interesting Urban Areas (museums,shopping facilities, theater,concerts)
Museums and Other Cultural Facilities
Cultural Festivals (religious festival & cultural performance-citrawarna)
Arts and Handicrafts
Friendliness of Residents
Distinctive Cultural Patterns (customs,dress,ceremonies,lifestyles,religious belief, local life practice)
Archaeological, Historical, and Cultural Sites
Natural attractions
Special environmental features (geological formations, caves, hot springs, volcanic)
Parks and conservation areas
Flora and fauna
Beaches and marine areas
Scenic beauty
Health tourism (diet resort, hospital-packages operation+travel)
Climate
Special types of attractions
Theme parks, amusement parks & circuses
Shopping (souvenir)
Meetings, conferences and conventions
Special events (sports contests, fairs-olympic,commonwealth)
Gambling casinos
Entertainment (nightclubs,discos,evening)
Recreation & sports
Differentiate the activities of each categories.
4.5 Market , Facilities
and Infrastructure Analysis
method of market analysis
Market analysis
projection techniques
Market segmentations
Socioeconomic or demographic
Geographic
Psychographic
Product-led segmentation
Time series (data collected within time) or straight-line projection (up&down data) of past growth trends
Global and regional trends
experience of tourism growth
method of integrated analysis and synthesis.
Integrated analysis & synthesis
Social
socia cultural
age-sex
profiles, education levels; also identify any
particular patterns or attitudes
Economic factors
economic activities, levels and location of employment, unemployment, economically depressed
Physical
Significant resource areas
Land use and settlement patterns
Characteristics of the natural environment
planned accommodation, tourist facilities and services
planned transportation facilities and services
evaluation & existing development policies and plans
opportunites
successful existing tourism development
particular market segment
outstanding or unique type of tourist attraction
well-developed infrastructure
labor supply
Constraints
visa and travel facilitation
negative environmental or social impacts
air routing,
poor market image
limited number of existing tourist attractions
Poor quality existing accommodation
Carrying Capacity (CC)
4.4 Survey of Markets, Facilities
and Infrastructure
elements to be
surveyed in facilities and services
Survey of Tourist Facilities & Services
Accommodation (hotel,resort,airport hotel,convention hotel, city/downtown hotel, guest house BnB, youth hostels, ashrams, campgrouns,caravan parks,floating
Other services (tour & travel operations, tourist info, shopping & personal services, money exchange,public safety, postal services, entry & exit facilitation,gasoline,food stores
Consideration of air access facilities & services (airport layout,size,number, length,maintenance,frequency flight, delays,cancellation,improvement, road, bus,rail)
Evaluation of access
General approach
infrastructure aspects
to be surveyed
Survey of Other Infrastructure
Water supply
Electric power
Sewage disposal
Solid waste disposal
Telecommunication
Drainage
Employee housing and community services
elements required to be
surveyed in markets area
Tourist Market Survey
Cruise Ship Tourists
Tour Operators
Tourists Arrival Characteristics
General Travel Pattern and Tourism Trends