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Distribution and Marketing Logistic, Benjamin - Coggle Diagram
Distribution and Marketing Logistic
Role of Marketing Intermediaries
Distribution Strategy
Marketing Intermediaries
Contributions
Matching buyers and sellers
Providing market information
Providing promotional and sales support
Gathering assortments of goods
Transporting and storing products
Assuming risks
Providing financing
Completing product solutions
Facilitating transactions and supporting
customers
Wholesalers
Retailers
Wholesaling and Industrial Distribution
Major Types of Wholesalers
Merchant Wholesalers
Distributors
Agents and Brokers
Outlook for wholesaling
Integrated logistics management
Threat of disintermediation
Unbundling of services
Industry consolidation
Disintermediation
Retailing
Formats
Wheel of retailing
Department stores
Specialty stores
Discount stores
Off-price retailers
Online retailers
E-commerce
Outlook
Overcapacity
Continued growth in online retailing
Growth of multichannel retailing
Format innovations
Retail theater
Threat of disintermediation
Multichannel retailing
Retail theater
Distribution Strategies
Distribution Mix
Customer needs and expectations
Product support requirements
Segmentation, targeting, and positioning
Competitors’ distribution channels
Established industry patterns and
requirements
Considerations in Channel Design and Management
Channel Length
Organizational goods and services
Consumer goods and services
Market Coverage
Intensive Distribution
Selective Distribution
Exclusive Distribution
Distribution Costs
Channel Conflict
Channel Organization and Control
Marketing Systems
Physical Distribution and Logistics
Steps in Physical Distribution Process
Forecasting
Order processing
Inventory control
Warehousing
Outboard transportation
Rail
Trucks
Ships and barges
Air
Pipelines
Digital networks
Physical Distribution
Logistics
Order processing
Distribution centers
Internodal transportation
Benjamin