Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.
Digital advertising refers to all marketing efforts created for online environments, such as websites, social networks, search engines, streaming services and others, in all available formats (image, text, audio, video, etc.).
It can be through email, sponsored links, media display or Social Ads. It is one of the most effective digital advertising strategies, since consumers have shown interest in a brand and they just need to be won back!
The main function of digital advertising is to make a brand noticeable or known among people ―branding and brand positioning― to persuade the target audience to take actions that allow generating sales ―acquisition and retention.