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EXPERIENTIAL PROPERTIES IN DELIVERING CUSTOMER EXPERIENCE, flow of the…
EXPERIENTIAL PROPERTIES IN DELIVERING CUSTOMER EXPERIENCE
Motives
Freedom of choice
Freedom from evaluation
Intrinsic motivation
Health and fitness
Education
Personal development
Time
Free and easy travel package?
free time do nothing VS making use of free time
sense of absorption
involve into the planned programs
sense of control
to have some level of control of what they do. (freedom/ trust)
offer intrinsic benefits to the individual.
sense of detachment
disconnect from their usual lifestyle
Flow
state of mind
take into account the relationship between the participant and the activity
centering of attention
feedback from a person action
feel of pleasure and enjoyment
Escapism
escape from reality
Expression
greater need of freedom of choice
people dont like usual mass catering style. prefer customization ( private class)
5 categories of tourist
curiosity in a particular site or destination.
Facilitators are socially motivated in the experiences and learning from other
Professionals/hobbyists who are pursuing an interest or pastime
Experience-seekers who see their destination as important in its own right ( memories and images of the trip.)
Rechargers who are simply seeking a spiritual, relaxing moment
important of diversity ( Ready to change a new style for new Generation)
Context
nature of the activity
social networking educationl, spritual retreat/ interest based
Benefits/ (value that one can get out of it)
benefit and outcome
your needs are met
become happier/ money worth spending
outcome = money/ energy and valued emotional experience are well spent
flow of the activity/ programme in ensuring a memorable experience